The Italian Advertising Formula

Sex (pretty woman) + Sex (pretty car) will get you Sex

Let's face it.  The Italians have style.  They make the best clothes, the best shoes, the best food, the prettiest women, the best motorcycles, and of course, the best cars.  Their passion for racing is unabashed.  If you've ever been to Italy, you know that green lights at intersections are really Green Flags signifying the start of a race.  A race to the next stoplight.  It's not uncommon to see middle-aged women in skirts on Vespas stretching the throttle cable against the stops or an old man with a cigarette hanging out of his mouth passing you on the outside of a twisty mountain road.  They just love their vehicles and their ads certainly carry this passion. 

Here are a few of my favorites.  I love automobilia and as I continue to collect more I'll scan them and include them here.

GTV_ad.jpg (59687 bytes)    alfa_ad2.jpg (1889458 bytes)

alfa_ad.jpg (171400 bytes)    alfa_fashion.jpg (23423 bytes)

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